Ellen Says: Clients like receiving free gifts from businesses, especially if it is a useful one. Many companies opt for giving away such items as keychains, pens, or coffee mugs, but the disadvantage of these giveaways is that many people already have more than they need of these items.
However for a new owner of grocery store, Mariz my old time friend decided to give away promotional calendars. She thought that calendars are often needed. "Even when someone already owns a calendar, they could often use one more for a different location."she added.
Using calendar printing in her market campaign can produce better results than most other giveaways. Not to mention that calendars are much easier to distribute. Each calendar can be individually mailed to customers. Having calendars with her company name or logo, establish the image to the clients and to everyone else that can see her calendar hanging on the wall. She also included contact information on each page so that viewers have easy access to her company.What a great idea, isn't it?