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Tuesday, July 1, 2014

metrosexual

Alberto says: Metrosexual is a neologism, derived from metropolitan and heterosexual, coined in 1994 describing a man (especially one living in an urban, post-industrial, capitalist culture) who is especially meticulous about his grooming and appearance, typically spending a significant amount of time and money on shopping as part of this.

 The term is popularly thought to contrast heterosexuals who adopt fashions and lifestyles stereotypically associated with homosexuals, although, by definition, a metrosexual "might be officially gay, straight or bisexual."

 Metrosexuality is a mainstream, mass-consumer phenomenon involving the complete commodification of the male body. It takes Hollywood, ads, sports and glossy magazines as its inspirational gallery, rather than high classicism. The metrosexual desires to be desired. The dandy aimed to be admired. Or at least bitched about."

Gay or Straight? Hard to Tell.
the fact that women buy less of men's clothing than they used to has, more than any other factor, propelled men into stores to shop for themselves.

In 1985 only 25 percent of all men's apparel was bought by men, he said; 75 percent was bought by women for men. By 1998 men were buying 52 percent of apparel; in 2004 that number grew to 69 percent and shows no sign of slowing." One result of this shift was the revelation that men cared more about how they look than the women shopping for them had.

In its soundbite diffusion through the channels of marketeers and popular media, who eagerly and constantly reminded their audience that the metrosexual was straight, the metrosexual has congealed into something more digestible for consumers: a heterosexual male who is in touch with his feminine side—he color-coordinates, cares deeply about exfoliation, and has perhaps manscaped.

 Men did not go to shopping malls, so consumer culture promoted the idea of a sensitive man who went to malls, bought magazines and spent freely to improve his personal appearance.

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