Sunday, March 27, 2011

Targetting thru ads

Ellen Says:-I heard about the ppc agency who is also a blogger. I agree with her that we probably know that search advertising effectively targets our customers but demands exhaustive research.

With Merchengines around we can easily determine our target audience by what keywords they enter, where they live or work and when they do searches. This means the people seeing and clicking our ads are the people you’re looking for—the people looking for us. Their advertising experts handle everything, including design layout, copy editing, call-to-action editing, coding, testing and three rounds of revision. They test multiple ads so we can identify which message or promotion delivers the most visitors, and why. Not to mention that they also analyze our website’s performance by measuring how effective our ads are at attracting visitors and turning them into customers.

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