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Friday, June 18, 2010

generate tons of customer

Gbex says: Giving your co-workers business cards encourages them to represent your organisation to the outside world. Giving your co-workers business cards encourages them to represent your organisation to the outside world. When I heard this, I seriously wondered about how important people were in this organisation. Business is still done between people, not between machines. Many large contracts are signed, not because the offer was the best, but because of the human aspect of the relationship between customer and supplier.

When I hear someone say they don’t believe in their own people, then I seriously doubt ever becoming a customer of this company. How will they treat me? A good beginning for this man could just be to give high quality business cards to his cleaning staff. They might feel more respected and start behaving differently, more positively.

Still can’t believe that many organisations only have business cards for their “external profiles” like sales people, managing directors, project leaders or marketing managers. What managers who cut costs by saving on business cards apparently don’t understand is that the power of networking works for every co-worker in their department or organisation. Even more important is the fact that if you don’t have a business card, you have an extra obstacle to overcome.

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