Tom Tom

Ellen says: Tom Tom is an innovation to make life easy. . Their mission is to provide the best navigation experience and to make accessible to everyone. TomTom solutions are designed to be easy-to-use, innovative, safe and good value, while offering a seamless integration of services, and real-time and static content and technology.

Their vision is to equip every vehicle with a TomTom product or service because this improves peoples’ daily lives. To lead the satellite navigation market with products and services that enhance the navigation experience of everyone who uses them.

TomTom strives to lead the navigation industry in terms of innovation and the quality of their products and services.They aim to take navigation to the next level by means of radical advances in three key areas:

First...Better Maps with instant map corrections and access to the verified corrections of other users, via our unique new TomTom Map Share™ technology.

Second...Better Routes with improved routing via our historical speed data base IQ Routes™, facilitated by our user-portal, TomTom HOME.

Third...Better Traffic Information with high quality, real-time traffic updates delivered via our unique, high quality TomTom HD traffic™ information service.

The three pillars will together transform satellite navigation from a ‘don’t-get-lost solution’ into a true travel companion that gets you from A to B safer, faster, cheaper and better informed. They believe this new generation of satellite navigation solutions will be the must-have item for existing users and a whole new category of motorists, delivering us significant further market penetration.

Going forward, TomTom will remain at the cutting edge of innovation within industry, by continuing to invest structurally and strategically to bring new and exciting products and services to their customers. The acquisition of Tele Atlas gave us access to new customers for the products, which is important in order to capitalise from R&D investments. By getting access to TomTom technology Tele Atlas can also differentiate its products and create opportunities for up selling.

TomTom is the world’s leading maker of PNDs.their aim to remain or become market leader in every market in whichthey operate. The leadership position is important to our success, as it delivers the scale advantages necessary for their businesses in terms of competitive market presence and cost base. It also gives us access to big installed base which gives opportunities to collect traffic data and develop de facto standards.